Run Your Affiliate Program on Clickbank

A lot of my readers have products they’re promoting on Clickbank, and they want to know how they can maximize their results by using Clickbank’s affiliate program.

Well, here’s a related question that I got from one of my JV Attraction Formula customers that I thought you could really benefit from if you’re running an affiliate program on Clickbank, or contemplating doing so…

Question:

Andy,

Jeff and I have been going through JV Attraction Formula – very helpful…

One of the things we’re seriously contemplating is switching away from our own affiliate program (which is on the Post Affiliate Pro + Authorize.net & PayPal) and using ClickBank instead.  We have a LOT invested in our existing affiliate software and e-commerce systems; however, we feel like by being on ClickBank, we’ll be able to tap into a much larger network of affiliates to promote our stuff.

Any concerns or advice regarding us making such a switch (before we put all the work into implementing our complete affiliate training and funnel)?

Thanks
Rick

My Answer:

Hi Rick,

I’m glad you guys are getting a lot out of “JV Attraction Formula“.

I’m glad you asked this question, because I’m actually creating an infoproduct that teaches people how to set up an affiliate program that dominates on Clickbank, so this falls in line with what I’ll be teaching. It really just depends on what your main goals are, based on the following:

* Why do you want to change?
* What do you like/dislike about Post Affiliate Pro?
* Do you prefer using your own merchant account?
* Do you mind paying your own affiliates?
* How much control do you want to have with affiliate management?
* What things about Clickbank attract you the most?

Here are some advantages/disadvantages to using Clickbank…

Clickbank Advantages:

- Access to network of affiliates (but still need to make yourself known).
- They handle paying your affiliates.
- Affiliates trust them to pay their affiliate commissions on time.
- CB is a trusted name by customers.
- Don’t need a merchant account.
- No ongoing fees for their affiliate management solution (are you paying PAP monthly?).
- Can automate a lot of your Clickbank affiliate management with a sweet tool called Easy Click Mate.

Clickbank Disadvantages:

- Charge high merchant fees.
- Have to set up own system to keep track of your affiliates.
- People stealing sales by altering Clickbank affiliate links.
- Starting from scratch if moving from current processor.
- Don’t have the affiliate program flexibility that you have with PAP.
- Limited by amount you can charge, what you can do with upsells/downsells, etc.

As for Post Affiliate Pro, I think they’re a solid solution. You can do a lot with it, and once you’ve got the hang of it, it’s pretty easy to navigate their system to set it up however you like (we used it with a past client in setting up their affiliate program). I just think their support can be lacking. Last I knew, they’re not available on the weekends, and sometimes their system can be a bit clunky, but you can definitely do more with it, in terms of affiliate management, than you can with Clickbank… and I highly recommend it IF you don’t feel like you need much tech support, and you’re comfortable with their system (I am).

That said, you can still set up your own effective “JV attraction funnel” with Clickbank. You just need to be proactive in getting your affiliates on your OWN list, or else you’ll have no idea what affiliates are promoting your products. You have to, essentially, suck people into “joining” your own affiliate program, although they’re technically in Clickbank’s affiliate program… if you want to be able to stay in touch with them and motivate them to take consistent action.

One solution you may want to consider, if you’re unhappy with PAP, but still would like to host your own affiliate program, would be to use a shopping cart/affiliate solution called 1AutomationWiz… which is a private label version of 1shoppingcart. I know the owner of this system, personally, and I’m convinced that it’s perfect if you want an all-in-one solution that’s very USER-FRIENDLY. It’s what marketers like Ryan Deiss use for their affiliate programs, so that says a lot.

So decide what your main concerns are with your current system, consider what I laid out above, and then go with your gut.

Take care,
Andy

>> end of answer <<

Like I mentioned in my answer, above, I’ll be releasing a product that shows you how to dominate with an affiliate program on Clickbank, so let me know if this is something you want, or not, here, and include any questions you have, and I’ll make this a killer product for you.

To Massive JV Profits,
Andy Hussong

P.S. Please share your thoughts, below, if this has been helpful.

Affiliate Disclaimer: Yes, I stand to make a commission if you purchase one of the solutions, mentioned above, so if you choose, you may find the main links to these sites rather easily online, instead, if you don’t want me being compensated for referring you to these resources. I just hope you got a lot out of the CONTENT of this post, and while affiliate commissions help to monetize my free blog, that’s really just icing on the cake, if I know that I’ve at least pointed you in the right direction.

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