I wanted to share a blog post that shares some great information on profiting as an affiliate with banner ads (NOTE: no affiliate links in this message)…
Are Banners Effective Marketing Tools?
You know how I recommend that you provide an email training series for your affiliates, right? Well why not simply add an email to your series that links to this blog post, which teaches your affiliates how to get the most from promoting your banner ads?
While the tips within this blog post focus predominantly on how to track affiliate banner ads on your own blog, you should do whatever you can to track your banner ads regardless of what type of promotions you’re doing… on your blog, PPC, banner ad networks, etc.
I recommend testing all of your own banner ads via different means of traffic, documenting your results, and then let your affiliates know which banners converted well for you with which types of traffic, and get rid of the banner ads that didn’t convert so well for you.
You should also train your affiliates to test different versions of your banners on their own blogs, because once they put those banners on their blogs, as long as they’re converting, they’ll keep those up there for a long time.
Take care,
Andy
